Twitter begin

Twitter begin


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Op 15 Julie 2006 stel die in San Francisco gebaseerde podcastingsmaatskappy Odeo amptelik Twttr bekend-later verander na Twitter-sy kortboodskapdiens (SMS) vir groepe, aan die publiek.

Die gratis toepassing, gebore as 'n syprojek, afgesien van Odeo se hoof podcasting -platform, het gebruikers in staat gestel om kort statusopdaterings met groepe vriende te deel deur een sms na 'n enkele nommer ("40404") te stuur. In die komende jare, namate Twttr Twitter geword het, sou die eenvoudige "mikroblogging" -diens in gewildheid ontplof en een van die wêreld se voorste sosiale netwerkplatforms word.

Evan Williams, medestigter van Twitter, het eers sy naam in die tegnologiewêreld van Silicon Valley gemaak deur die stigter van die webdagboek-uitgewersdiens Blogger, wat hy in 2003 vir 'n paar miljoen dollar aan Google verkoop het. In 2005 stig William saam met 'n ander entrepreneur, Noah Glass, Odeo; in die herfs is die hoofdiens van Odeo egter verouderd gemaak toe Apple iTunes bekendgestel het (insluitend 'n ingeboude podcasting-platform).

Nadat Williams die span van 14 werknemers gevra het om 'n dinkskrum te maak oor hul beste idees vir die begin, het een van die ingenieurs van die onderneming, Jack Dorsey, 'n idee van 'n diens gekry wat gebruikers in staat stel om persoonlike statusopdaterings per SMS aan groepe mense te deel. Teen Maart 2006 het hulle 'n werkende prototipe gehad, en 'n naam - Twttr - wat gedeeltelik deur voëlgeluide geïnspireer is, en aangeneem nadat 'n paar ander keuses (insluitend FriendStalker) verwerp is. Dorsey (@Jack) het op 21 Maart die eerste tweet ooit gestuur ('net my twttr opgestel').

Teen die tyd dat Twttr in Julie 2006 aan die publiek bekend gestel is, was dit steeds 'n syprojek van Odeo, terwyl die primêre aanbod van die onderneming, die podcasting -platform, nêrens heen gaan nie. Volgens die berig in Business Insider, Williams het die maatskappy se beleggers gekoop, die naam van Odeo verander na Obvious Corporation en Glass afgedank, wie se rol in die geboorte van Twitter (insluitend die naam daarvan) eers jare later openbaar sou word.

Binne ses maande na die bekendstelling het Twttr Twitter geword. Nadat die diens openbaar geword het, het die stigters 'n limiet van 140 tekens opgelê vir boodskappe, gebaseer op die destydse maksimum sms-boodskappe; dit is later uitgebrei tot 280 karakters.

Die gebruik van Twitter het in Maart 2007 in die suide ontplof deur die Southwest -byeenkoms in Austin, Texas, toe meer as 60 000 tweets per dag gestuur is, en het vinnig gegroei. Teen 2013 het die New York Times berig dat die onderneming meer as 2 000 werknemers en meer as 200 miljoen aktiewe gebruikers het. In November, toe die onderneming bekend geword het, was dit 'n waarde van net meer as $ 31 miljard.

Alhoewel Twitter se gebruikersbasis baie kleiner is as dié van Facebook (wat vanaf 2019 meer as 2 miljard maandelikse aktiewe gebruikers het), het dit toenemend 'n bron geword van nuus en inligting, veral vir jonger gebruikers. Die prominensie van die onderneming het gestyg met die verkiesing van president Donald Trump in 2016, wat tydens sy veldtog op Twitter uitgesproke was en gereeld beleidsbesluite of ander aankondigings tydens sy administrasie getwiet het. Net soos ander sosiale media -ondernemings, het Twitter en Dorsey, sy uitvoerende hoof, onder druk verkeer om die inhoud op die webwerf noukeuriger te polisieer om afknouery, teistering en haatspraak te voorkom, asook om die gebruikers se privaatheid beter te beskerm in 'n verhoogde politieke klimaat.


Twitter het ontstaan ​​as gevolg van 'n behoefte sowel as 'n tydsberekening. Slimfone was relatief nuut toe Twitter die eerste keer bedink is deur uitvinder Jack Dorsey, wat sy selfoon wou gebruik om sms'e na 'n diens te stuur en die boodskap aan al sy vriende te laat versprei. Destyds het die meeste van Dorsey se vriende nie selfone met teks gehad nie en het baie tyd op hul tuisrekenaars deurgebring. Twitter is gebore uit 'n behoefte om teksboodskappe in staat te stel om 'n platform-kapasiteit te hê, te werk op telefoon, rekenaars en ander toestelle.

Nadat hy 'n paar jaar alleen aan die konsep gewerk het, het Jack Dorsey sy idee na die onderneming gebring wat hom toe as 'n webontwerper genaamd Odeo aangestel het. Odeo is deur Noah Glass en ander as 'n podcastingsonderneming begin, maar Apple Computers het 'n podcastingsplatform genaamd iTunes bekendgestel wat die mark sou oorheers, wat podcasting 'n swak keuse maak as 'n onderneming vir Odeo.

Jack Dorsey het sy nuwe idees na Noah Glass gebring en Glass daarvan oortuig dat hy dit doen. In Februarie 2006 het Glass en Dorsey (saam met ontwikkelaar Florian Weber) die projek aan die onderneming voorgehou. Die projek, aanvanklik genoem Twttr (genoem deur Noah Glass), was '' 'n stelsel waar u 'n teks na een nommer kan stuur en dit na al u gewenste kontakte kan uitstuur '.

Die Twttr -projek het Odeo groen lig gekry, en teen Maart 2006 was 'n werkende prototipe teen Julie 2006 beskikbaar, en die Twttr -diens is aan die publiek bekend gemaak.


Hoe min Twitter het 'n wonderlike geldmasjien geword

"Dit was 'n e -pos wat sê: 'Ons moet baie vinnig beweeg. Daar is nie tyd om te rus nie, want ons het 'n groot geleentheid voor ons,' onthou Anamitra Banerji, wat aan die hoof was van die span wat Twitter se eerste advertensieproduk gebou het. 'Dit was 'n bietjie gek, want ons was almal op pouse, maar die gesindheid was presies wat ons op Twitter nodig gehad het.'

Die maatskappy is nou op die punt om die geleentheid te benut wat Costolo voorsien het, terwyl hy hom voorberei op die mees verwagte aanvanklike openbare aanbod sedert Facebook se debuut in Mei verlede jaar. Die aanbod sal na verwagting Twitter tot $ 15 miljard waardeer en sy vroeë beleggers, insluitend Costolo, inderdaad baie ryk maak.

Tog het Twitter se vinnige transformasie van 'n ongedissiplineerde, geldverlies-opstart in 'n digitale mediakragposisie alles geknou wat Costolo kon opdoen, tesame met 'n vinnige reeks produk- en personeelbesluite wat effektief geblyk het, selfs al het hulle sommige van die diens teleurgestel vroeë entoesiaste.

Costolo was 'n vergelykende laatkomer op Twitter en het drie jaar na die bekendstelling van 2006 by die onderneming aangesluit, maar die onderneming dra toenemend sy afdruk terwyl dit na die beurs gaan: opsetlik in besluitneming, maar aggressief in uitvoering, vaardig in sy openbare betrekkinge en maar steeds gefokus op finansiële resultate.

Costolo het nie gesukkel om sy bestuurspan te snoei en te hervorm nie, terwyl Twitter, die maatskappy, meedoënloos was om die kleiner ondernemings wat vroeër deel van sy wentelbaan was, af te sny. Costolo, 'n eenmalige komiese akteur wat sy tande in sy besigheid by Andersen Consulting gesny het voordat hy verskeie maatskappye begin het, is moontlik nooit so nou verbonde aan Twitter as Mark Zuckerberg met Facebook nie, maar tog is hy waarskynlik net so belangrik.

"Die stigters beskou Dick as 'n mede-stigter, so diep is die verband," sê Bijan Sabet, 'n belegger by Spark Capital en 'n lid van die raad van Twitter van 2008 tot 2011. "Hy is nie 'n huurwapen om die onderneming te bestuur nie. Hy verstaan die bou van die onderneming, maar ook die produk, strategie, visie. "

Twitter wou nie Costolo beskikbaar stel vir kommentaar nie, met verwysing na die rustydperk voor die IPO.

GEBOORTE VAN DIE BEVORDERDE TWEET

Toe Evan Williams, destydse uitvoerende hoof van Twitter, in September 2009 Costolo, 'n ou vriend en kollega van Google Inc, as COO aanvoer, was die driejarige onderneming reeds onder druk.

Die mikrobloggingdiens was besig om hip te word, jong gebruikers in 'n ongekende tempo, en sy drietal medestigters - Williams, Biz Stone en Jack Dorsey - het oor tydskrifomslag gespat as die verpersoonliking van San Francisco cool. Die fluisteringe in Silicon Valley het egter al hoe harder geword: Twitter het nie die tegniese tegnieke om die diens op groot skaal betroubaar te maak nie, en dit het ook geen manier om geld te verdien nie.

'Omdat ons by die oorspronklike span ingenieurs was, het ons nie die vaardigheid onder ons om 'n diens van wêreldgehalte te bou nie,' het Alex Payne, 'n vroeë Twitter-ingenieur, opgemerk dat baie van die spanlede van kleiner ondernemings afkomstig was. en nie-winsgewende organisasies eerder as gevestigde webreuse soos Google.

Williams beskou die oplossing van die berugte tegniese probleme as die hoogste prioriteit, maar was ambivalent oor die sakestrategie. Mense wat vertroud is met die situasie sê maande lank dat Williams verskillende opsies weeg, van reklame in advertensies tot die lisensiëring van Twitter-data tot om 'n e-handelsentrum te word tot die aanbied van betaalde 'kommersiële' rekeninge aan ondernemings.

Costolo - wat Feedburner, 'n advertensiegebaseerde blogpublikasiediens wat hy gestig het, vir $ 100 miljoen aan Google verkoop het - het geen twyfel gehad nie. Teen sy tweede maand by die pos het hy gehelp om Williams oor te skakel na groenligte -ingenieurswese -posisies om Twitter se eerste advertensie -eenheid te bou, wat die 'promosie -tweet' sou word - die hoeksteen van Twitter se besigheid vandag.

'Dick se gesprekke met Ev was die sleutel,' sê Banerji, nou 'n belegger by Foundation Capital. 'Hy het 'n fundamentele oortuiging gehad dat dit die toekoms van Twitter -inkomste is en het gesê:' U moet dit doen '.

Begin vier maande vroeg in 2010 het Costolo, in noue samewerking met Banerji en Ashish Goel, 'n professor in ingenieurswese in Stanford wat gespesialiseer het in die wetenskap van veilingsalgoritmes, die tweet bevorder. Dit het in alle opsigte soos 'n gewone Twitter -boodskap gelyk, behalwe dat adverteerders daarvoor kon betaal om bo -aan die gebruikers se Tweet -strome en soekresultate te verskyn.

Costolo het die reklame -strategie in die onderneming gegooi. Vroeg in 2010, toe die advertensiespan 'n verwante produk met die naam "bevorderde neigings" saamgestel het, het Costolo hulle privaat gesê om seker te maak dat hy in die kamer was toe hulle die produk aan Williams opgedra het, sodat dit deurgedruk kon word.

'N Sentrale meganisme vir die tweet wat bevorder is, was' resonansie ', 'n konsep wat Goel bedink het. Omdat Twitter-gebruikers weer kan sirkuleer of reageer op tweets, insluitend betaalde advertensies, het die onderneming die intydse vermoë gehad om te bepaal watter advertensies die gewildste is, en die advertensies kan dan meer prominent word. En omdat die advertensies in dieselfde formaat as ander tweets verskyn het, was dit perfek geskik vir mobiele toestelle wat tradisionele banieradvertensies nie maklik kon vertoon nie.

Betaalde advertensies wat in 'n stroom statusopdaterings geplaas word, het sedertdien 'n standaard in die industrie geword vir mobiele advertensies. Sy aanvaarders sluit in Facebook, wat die afgelope paar maande 'n styging in sy aandeelprys van 60 persent gehad het as gevolg van sy nuutgevonde sukses in mobiele toestelle.

"Die naaste hiervoor was die kontekstuele advertensies wat Google verkoop, maar die probleem was dat dit duidelik 'n advertensie was," sê Charlene Li, die stigter van Altimeter Group, 'n aanlyn navorsings- en konsultasiefirma. "Promote tweets lyk net soos elke ander tweet. Die vormfaktor, hoe dit in stroom vertoon word - dit was 'n deurbraak."

Toe Costolo die gepromoveerde tweet in April 2010 onthul, kondig Twitter dit aan as 'n proeflopie vir slegs vyf handelsmerke, waaronder Starbucks Corp en Virgin America, en gebruikers het die advertensies byna nooit gesien nie.

Maar teen die somer van 2010 het Costolo genoeg vertroue gehad in sy konsep dat hy 'n adjunk begin soek het om die verkoopspoging van die onderneming te versterk. Hy het Adam Bain, 'n opkomende ster by News Corp, maande lank na die hof gewerk en terselfdertyd met bemarking begin met die bemarking van hoek -suites in Madisonlaan tot nywerheidskonferensies aan die Franse Riviera.

Onder Bain het die Twitter -advertensiespan dit op die winsgewendste advertensiemark van almal gestel: televisie. Twitter het hom gekoppel aan TV -programmeerders en groot handelsmerkbemarkers deur hom te posisioneer as 'n aanlyn peanutgalery waar TV -kykers kan bespreek waarna hulle kyk.

'Hashtags', wat mense help om die gesprekke te vind wat hulle op Twitter soek, het spoedig oral op TV verskyn, wat verskyn in Super Bowl -advertensies, by Nascar -wedrenne en op die rooi tapyt van die Oscars.

"Dit was nie maklik vir Twitter om aan mense te verduidelik hoekom hulle inhoud op Twitter moet koop totdat hulle dit as 'n metgesel vir TV verkoop het nie," het Ian Schafer, uitvoerende hoof van Deep Focus, 'n digitale advertensie -agentskap, gesê. "Nou sien jy selfs die netwerke wat Twitter se voorraad vir hulle verkoop. Dit is towerkuns."

Twitter het sy doelvermoëns geleidelik verfyn en kan nou tweets aan mense stuur op grond van geografiese ligging en belangstellings. Hierdie maand het die onderneming meer as $ 300 miljoen betaal om MoPub te bekom, wat dit in staat sal stel om mobiele gebruikers te teiken op grond van webwerwe wat hulle op hul tafelrekenaars besoek het.

Namate die gepromoveerde Tweet 'n betroubare inkomste -enjin geword het -'n aansienlike deel van die geskatte $ 580 miljoen se advertensieverkope genereer wat die onderneming na verwagting vanjaar sal verdien -het Twitter begin om die diens verder te ontwikkel as sy wortels van 140 sms -boodskappe. Vandag kan tweets foto's, video's, bladsyvoorskoue insluit en na verwagting uiteindelik meer interaktiewe funksies bevat, insluitend dié vir aanlyn transaksies en aanbiedings.

Alhoewel Costolo wyd erken word dat hy bestuurstabiliteit gebring het aan 'n onderneming wat gesukkel het om die regte leierskapsformule onder sy drie stigters te vind, het hy nie getwyfel om veranderinge in die uitvoerende suite aan te bring nie.

'Jack het altyd gesê dat hy sy span' geredigeer 'het, en Dick het dieselfde gekyk,' het 'n voormalige werknemer gesê. 'Hy wou die beste mense om hom kies, maar hy was genadeloos om sy topmense te vervang.'

Bain en Ali Rowghani, Twitter se invloedryke bedryfshoof, het as Costolo se belangrikste adjunkte verskyn. 'N Rits onlangse hoog aangepaste personeellede sluit in die voormalige uitvoerende hoof van TicketMaster, Nathan Hubbard as hoof van handel Geoff Reiss, voormalige uitvoerende hoof van die professionele rolbalvereniging, as hoof van sportvennootskappe en die uitvoerende hoof van Morgan Stanley, Cynthia Gaylor as hoof van korporatiewe ontwikkeling.

Intussen het eens magtige bestuurders, waaronder die produkghoeroe Satya Patel, die vise-president van ingenieurswese, Mike Abbott en die hoof van groei, Othman Laraki, die onderneming verlaat, terwyl elke vertrek gepraat het oor Twitter se ongewone omset van werknemers.

Rang-en-lêer-werknemers beskryf 'n uitvoerende hoof wat van sy werksdag af sal wag om saam met hulle te lag vir YouTube-snitte, maar wat hulle ook sal aanmoedig om lang ure in te sit.

Op 'n konferensie verlede herfs het Costolo aan die gehoor gesê dat hy 'n nuwe kantoor vir Twitter in die middel van San Francisco gesoek het, deels omdat dit werknemers wat in die stad woon, in staat sou stel om saam met hul gesinne huis toe te gaan en steeds snags weer aan die werk te kom. .

Ondanks sy charisma op die verhoog beskryf verskeie werknemers 'n uitvoerende hoof wat afsydig kan lyk.

'Hy is altyd baie hartlik', het 'n voormalige werknemer gesê. "Maar probeer om 'n dieper gesprek met hom te voer, en hy dink na oor hoeveel tyd hy daaraan het, want sy skedule is streng en hy het baie om te doen. Hy het alles te doen."

Costolo se eensydige fokus op Twitter se sakedoelwitte is nie deur almal verwelkom nie. Dit het baie vroeë Twitter -entoesiaste vervreem wat geïnteresseerd was in die politieke, sosiale en tegniese potensiaal van 'n unieke nuwe diens wat redelik kon beweer dat dit die sentiment van die wêreld in reële tyd uitdruk.

Twitter het toegang van derde partye tot sy data stadig afgesluit, en verkies om die inligting vir eie besigheidsdoeleindes te bewaar. Dit het baie ontwikkelaars afgesny wat nuwe funksies wil bou wat met die Twitter -platform kan kommunikeer.

Sy status as die aggressiefste van al die wêreldwye internetondernemings in die verdediging van vrye spraak en die beskerming van gebruikers teen spioenasie deur die regering, is ook ter sprake. Nadat jare lank in wese buitelandse regerings geïgnoreer is wat wil hê dat dit aan plaaslike wette moet voldoen, het hy verlede jaar aangekondig dat dit die tegniese vermoë ontwikkel het om Tweets per land te blokkeer, en dit het dit onlangs in lande soos Duitsland en Brasilië begin gebruik.

Twitter is tans verbied in China, waar die land se eie Twitter-agtige diens, Sina Corp's Weibo, 500 miljoen geregistreerde gebruikers het.

"Die voor die hand liggendste effek van die beurs sal wees dat dit Twitter sal dwing om meer internasionaal te gaan," sê Jillian York, die direkteur vir internasionale vryheid van uitdrukking by die Electronic Frontier Foundation.

"Ek dink nie daar is baie bewyse dat hul standpunt oor vrye spraak in die VSA versag het nie, maar internasionaal, ja. Ek dink dat hulle absoluut die ingewikkeldheid van die opening van kantore in ander lande raakgeloop het, moontlik selfs beloftes gemaak het dat hulle kon nie hou nie. ”

Tog het Costolo sy grootste belofte nagekom: om van Twitter 'n groot mediabedryf te maak. En in hierdie opsig is die beurs slegs die begin.


Twitter se verkorte tydlyn

Maart 2006: Jack Dorsey skep Twitter. Op 21 Maart publiseer hy die eerste tweet ooit, wat sê: "stel net my twttr op." Julie 2006: Die mikroblogdiens word op 15 Julie amptelik aan die publiek bekendgestel. Later hierdie maand verduidelik mede-stigter Biz Stone wat Twitter is in 'n skreeusnaakse video op YouTube. April 2007: Die Twitter -diens word sy eie onderneming. Maart 2008: Twitter word 2. Oktober 2008: Dorsey tree uit as uitvoerende hoof om 'n minder intensiewe rol te aanvaar as voorsitter van die mede-stigter van die direksie, Evan Williams vervang Dorsey. November 2008: Twitter slaag 1 miljard tweetmerk. Maart 2009: Twitter word drie op die hakke van 'n Nielsen Online-verslag wat aandui dat Twitter jaar na jaar 1,382% gegroei het. Junie 2009: AP Stylebook voeg Twitter -terme by, en kommer oor Twitter se vaste groei kom na vore. Julie 2009: Twitter verdien 'n plek in Collins English Dictionary as 'n selfstandige naamwoord en 'n werkwoord. September 2009: Twitter verander die standaard avatar na 'n foto van 'n voël. Oktober 2009: Twitter slaag die twietmerk van 5 miljard. Januarie 2010: NASA -ruimtevaarder T.J.Creamer stuur die eerste tweet sonder hulp vanuit die ruimte aan boord van die Internasionale Ruimtestasie. Februarie 2010: Gebruikers begin meer as 50 miljoen tweets per dag inklok. Maart 2010: Twitter word 4. April 2010: Twitter se advertensieplatform, Promoted Tweets, word live (sien video hieronder). Junie 2010: Twitter -gebruikers het 'n nuwe rekord opgestel vir tweets per sekonde - 3,085 - tydens wedstryd 7 van die NBA -uitspeelwedstryde tussen die LA Lakers en die Boston Celtics. Die rekord was egter van korte duur, aangesien gebruikers dit later in die maand met 3,283 tweets per sekonde aan die einde van die Wêreldbeker-wedstryd tussen Japan en Denemarke gebreek het. Twitter stel nuwe advertensies bekend in die afdeling oor gewilde onderwerpe. Julie 2010: Twitter -soekresultate begin ook mense wys. Verder begin Twitter met persoonlike voorstelle van gebruikers om te volg met 'n funksie genaamd 'Voorstelle vir u'. Augustus 2010: Twitter stel die 'Tweet Button' bekend, 'n amptelike opsie vir webuitgewers om retweets te tel en hul lesers maklik inhoud te laat deel (sien video hieronder). Twitter oortref MySpace in aantal unieke maandelikse besoekers. Tussen Augustus 2009 en Augustus 2010 het Twitter met 76% gegroei tot 96 miljoen unieke besoekers, terwyl MySpace met 17% tot 94 miljoen gedaal het. September 2010: Twitter begin met die bekendstelling van die nuwe Twitter.com -webkoppelvlak en voeg nuwe maniere by om multimedia in die stroom in te sluit (sien video hieronder). Twitter verander die standaard avatar -prent na 'n tekening van 'n eier. Oktober 2010: Twitter se medestigter, Williams, tree op as uitvoerende hoof en gee die titel aan Dick Costolo, uitvoerende hoof. Januarie 2011: eMarketer voorspel dat Twitter sy advertensie -inkomste sal verdriedubbel tot $ 150 miljoen in 2011. Twitter -gebruikers in Japan het 'n nuwe rekord vir tweets per sekonde - byna 7 000 - opgestel in die oomblikke net nadat die land in 2011 ingegaan het. Twitter het hierdie oulike kaartvisualisering saamgestel wat toon aktiwiteit wat weswaarts versprei, van tydsone tot tydsone, aangesien elke nuwe streek die nuwe jaar verwelkom. Februarie 2011: Die Egiptiese president Hosni Mubarak tree terug te midde van 'n baanbrekende digitale revolusie waarin Twitter 'n baie omstrede rol gespeel het. Gebruikers plaas onder meer hashtags #Jan25 en #Egypt in hul tweets. Gerugte draai of Google of Facebook Twitter vir tot $ 10 miljard gaan koop. Maart 2011: Twitter word 5 en sien die terugkeer van die Twitter-uitvinder en medestigter Dorsey, wat amptelik terugkeer na die maatskappy as uitvoerende voorsitter. Ook, Sharespost waardeer Twitter op $ 7,7 miljard. April 2011: Twitter stel 'n nuwe weergawe van sy tuisblad bekend met 'n slanker ontwerp en opgeknapte toonhoogte vir potensiële gebruikers, en brei sy funksie Local Trends uit na nog 70 stede en lande en werk sy soekinstrument by om dit makliker te maak om nuwe mense te vind. Gesprekke oor Twitter se toekoms word toeneem namate CNN berig het dat UberMedia-die onderneming agter UberSocial, Echofon en Twidroyd-'planne skets' om 'n Twitter-agtige mededinger te ontwikkel. Mei 2011 (vanaf 4 Mei): Die gebruik van Twitter neem op 1 Mei toe met bespiegelinge en daaropvolgende bevestiging van die dood van terroriste Osama bin Laden. Op 'n stadium daardie aand teken Twitter 5,106 tweets per sekonde aan, wat die derde hoogste tweets per sekonde is agter slegs getalle wat tydens Oujaarsaand 2011 in Japan geregistreer is en die vernietigende tsunami daar in Maart. Verslae van Twitter se verkryging van TweetDeck dui aan dat daar binne 'n paar dae 'n aankondiging oor die ooreenkoms met baie gerugte gemaak kan word.

Twitter stel 'n nuwe, volledig herboude ontwikkelaar -API bekend, wat volgende week bekendgestel word

Twitter herstel nog steeds van die uitval van gister se aanslag op hoëprofielrekeninge, maar hy gaan voort met sy planne om 'n nuwe weergawe van die ontwikkelaar-API uit te voer. Vandag kondig die onderneming sy nuwe Twitter API v2 aan, wat van die begin af herbou is. Die nuwe fondament, wat sedert 2012 vir die eerste keer herbou is, bevat funksies wat in die vroeëre API ontbreek het, soos gespreksdraad, peilingsresultate in tweets, vasgemaakte tweets, strooiposfiltering en kragtiger stroomfiltering en soektogtaal. Dit is ook ontwerp op 'n manier waarmee Twitter nuwe funksies vinniger as in die afgelope jare kan vrystel, beweer die maatskappy.

Alhoewel Twitter sê dat dit geen bewyse het dat die veiligheidsvoorval van gister met die API te doen gehad het nie, moes dit vandag, soos beplan, eintlik 'n agterkant neem om te verseker dat Twitter en sy rekeninge veilig is. . Die onderneming beplan om API v2 en ander inhoud nou bekend te stel, soos die nuwe ondersteuningsentrum, dokumentasie en ander blogplasings met besonderhede volgende week.

Twitter ’s API v2 sal verskeie toegangsvlakke bekendstel om die vroeëre drie-vlak stelsel in die huidige API (v1.1) te vervang.

Vandag is Twitter ’s API verdeel in drie platforms: Standard (gratis), Premium (selfbedienings betaal) en Enterprise. Maar dit het dit vir ontwikkelaars moeilik gemaak om van die een vlak na die ander te migreer. Die nuwe API sal uiteindelik — en volledig — al drie vervang, en sal in plaas daarvan alle gebruikers bedien oor drie verskillende produkspore, wat ontwerp is om verskillende groepe ontwikkelaars te akkommodeer. Hierdie snitte sluit in die Standard -baan, wat vandag bekendgestel word, terwyl die Business- en Academic/Research -spore binnekort sal kom. Binne elke snit sal daar ook basiese, verhoogde of aangepaste toegangsvlakke beskikbaar wees.

Ons weet beslis dat een maat nie by almal pas nie, en ons wou dit vir meer ontwikkelaars makliker maak om suksesvol saam met ons te bou, ” verduidelik Ian Cairns, produkhoof van Twitter Developer Platform. Een van die snitte sal altyd gratis wees, het hy bygevoeg. Twitter bestaan ​​om die openbare gesprek te bedien, en om 'n gratis, oop API te hou, is vir ons baie belangrik, het hy gesê.

Die Standard Track ’s Basiese toegangsvlak sal altyd gratis wees, sê Twitter, en is ontwerp vir ontwikkelaars wat pas begin het.

Beeldkrediete: Twitter

Die onderneming het nie sy pryse vir ander vlakke afgehandel nie, maar sê dat hy deur middel van gesprekke met ontwikkelaars begryp het hoe die prys en die tarieflimietmodel ontwikkelaars beperk, veral navorsers en diegene wat vir die pret gebou het. Die nuwe pryse sal na verwagting verskillende soorte ontwikkelaarsbehoeftes in ag neem en bied gratis en betaalde vlakke op die verhoogde vlak binne die baan vir akademiese navorsing.

Die standaard produkspoor kan algemene Twitter -gereedskap, hulpprogramme en prettige bots moontlik maak, soos BlockParty, TweetDelete, Tokimeki Unfollow, HAM: Drawings bot, Hansard House of Lords bot en Emoji Mashup bot.

Beeldkrediete: Twitter

Die Business API ondersteun intussen besighede wat innoverende gebruiksgevalle bedien, en Twitter sê#8221.

Dit is 'n gebied waar Twitter 'n ingewikkelde geskiedenis het, aangesien dit in die verlede die mat onder die voete van ontwikkelaars ontwikkel het wat alternatiewe Twitter -kliënte bou en selfs hul eie vennote opgedoen het. Twitter omskryf vandag die gebruiksgevalle wat dit wil ondersteun as diegene wat sosiale voorspellings bied oor toekomstige produktendense, AI-aangedrewe verbruikersinsigte en FinTech-markintelligensie, en#8221 soos Black Swan, Spiketrap en Social Market Analytics.

Twitter het egter in 'n oproep met die pers verduidelik dat dit met die vervaardigers van derdepartykliënte gepraat het om uit te vind hoe dit in die toekoms beter met hulle kan werk, en het opgemerk dat dit tans geen beleid met betrekking tot die ondersteuning daarvan verander nie . Hierdie kliënte sal ook die nuwe funksies in v2. Die maatskappy het steeds nie duidelik en definitief gesê dat hy geen planne het om die manier waarop hierdie ondernemings vandag werk, te verander nie.

In plaas daarvan het Twitter aan TechCrunch verduidelik dat hy van mening is dat hierdie kliënte duidelikheid verdien oor hoe om te werk ” met die nuwe API. Maar hierdie duidelikheid kan vereis dat Twitter 'n nuwe blik op sy beleid en besonderhede oor produktoegang moet neem, het Twitter gesê en bygevoeg dat dit vorentoe kyk om te bepaal hoe om die beste met hierdie groep saam te werk. Aangesien die API al meer as 'n jaar ontwikkel is, is dit 'n teleurstellende antwoord vir Twitter-gebruikers wat van derdepartye hou, soos Tweetbot, Twitterific, Echofon en ander. Twitter het genoeg tyd gehad om die nuwe voorkoms te neem en het nog steeds nie 'n besluit geneem nie.

Boonop dien die Business API die amptelike Twitter -vennote soos Brandwatch, Sprinklr en Sprout Social en Twitter ’s -ondernemingsdatakliënte. Hierdie baan sal in die toekoms verhoogde toegang en aangepaste toegang tot relevante eindpunte insluit.

Die komende akademiese/navorsingsbaan sal intussen gekwalifiseerde navorsers in staat stel om te leer wat in die openbare gesprek op Twitter gebeur.

Ontwikkelaars gebruik vandag Twitter-data om 'n verskeidenheid onderwerpe te ondersoek, soos die houding van mense oor COVID-19, die sosiale impak van vloede en klimaatsverandering en die voorkoms van haatspraak aanlyn. Dit sal later ook verhoogde en aangepaste toegang tot relevante eindpunte toevoeg, en dit sal die eerste keer wees dat Twitter 'n produk bou wat op navorsers se spesifieke behoeftes aangepas is, en volgens#8217 spesifieke behoeftes.

Van al hierdie dinge is slegs die Standard API -produk volgende week gereed om gestuur te word, met 'n nuwe stel funksies wat gratis op basiese vlak aangebied word. Die bekendstelling daarvan sal gevolg word deur die produkbaan van Academic/Research, en Twitter sal dan voortgaan om die nuwe API in die komende maande geleidelik vry te stel. Dit sal egter 'n rukkie neem om ontwikkelaars van v1.1 na v2 te verskuif, sodat Twitter se API -padkaart en dokumentasie hulle kan help om te sien wanneer veranderings sal plaasvind.

Twitter “firehose ” data (die volledige stroom) sal, soos vandag, steeds slegs in beperkte vennootskappe beskikbaar wees. Twitter sê dat die meeste ontwikkelaars dit nie wil hê nie, selfs al het hulle hoë data-toegangsbehoeftes, want dit is moeilik om mee te werk.

Beeldkrediete: Twitter

Die maatskappy sê die besluit om sy ontwikkelaarplatform te herbou, het gekom omdat Twitter 'n groot aantal API -eindpunte makliker moet skaal vir beide beplande en nuwe funksies. (Miskien verwant: 'n Twitter -posbeskrywing wat sy planne om 'n intekeningsplatform te bou noem. ” Dit kan 'n nuwe API vereis?)

In die huidige weergawe van die API word eindpunte geïmplementeer deur 'n groot stel HTTP-mikrodienste en 'n besluit wat Twitter geneem het toe dit herontwerp is van Ruby in 2013. Dit het uiteindelik 'n uiteenlopende produk geskep waar onafhanklike spanne aan hul eindpunte gewerk het sonder koördineer met ander.

Beeldkrediete: Twitter

Twitter toets al meer as 'n jaar nuwe API -funksies as deel van sy Twitter Developer Labs -program, 'n verskuiwing na die bou in die openbaar. Hierdie verandering het die onderneming in staat gestel om intydse terugvoer te kry van die ontwikkelaarsgemeenskap namate die produk in die buitelug gebou is. Ontwikkelaars het aan Twitter gesê hulle wil beter dokumentasie, toegang tot 'n betrokke gemeenskap, 'n sandbak om te toets, makliker aan boord en ander funksies.

Twitter het spesifiek gereageer op hierdie versoeke vir 'n nuwe ontwikkelaarsportaal, wat ook herontwerp is. Die portaal bied 'n aan boordassistent om die verkryging van API -sleutels te vereenvoudig. Met die portaal kan ontwikkelaars ook hul programme bestuur, hul API -gebruik en perke verstaan, toegang tot 'n nuwe ondersteuningsentrum kry, dokumentasie en meer vind. Ontwikkelaars sal ook die openbare padkaart van Twitter kan sien en 'n komende gids kan lees oor die toekoms van die Twitter API, en#8221 wat volgende week by v2 begin, vir meer inligting oor wat om te verwag.

Volgende week sal Twitter “Early Access ” begin met 'n aanvanklike stel nuwe eindpunte. Anders as Twitter Developer Labs, sal Early Access gereed wees vir produksie en volledig ondersteun word. Die nuwe eindpunte stel ontwikkelaars in staat om tweets intyds te stroom, gesprekke uit die verlede te ontleed, prestasie van Tweet te meet, na belangrike gebeurtenisse te luister en tweets vanaf enige rekening te verken. In latere weke sal Twitter besluit watter ander nuwe funksies dit na die API kan bring, soos stem -tweets, of slegs geselekteerde gehore toelaat om byvoorbeeld op u tweets te antwoord.

Twitter sê dit sal voortgaan om opdaterings op v2 te deel voordat bestaande produkte uitgeskakel word.

Ons bedoeling is om baie migratietyd te voorsien, en hulpbronne om te help as ons bestaande eindpunte uitskakel. Ons weet dat migrasie uitdagend kan wees, en ons is daartoe verbind om ons deel te doen om so maklik as moontlik na die nuwe API te migreer, het 'n woordvoerder gesê.

Daar sal egter enkele uitsonderings wees. Later vanjaar kondig Twitter byvoorbeeld 'n korter afskrywingsvenster aan vir v1.1 status/monster en standbeelde/filter eindpunte. Hul plaasvervangers begin volgende week in v2.

Ontwikkelaars kan met Early Access aan die gang kom via die ontwikkelaarportaal wanneer die API v2 bekendgestel word.


Twitter stel sy grootste herontwerp in jare bekend

Sedert Twitter besluit het dat dit meer 'n plek is om uit te vind wat in die wêreld aangaan eerder as net 'n ander sosiale netwerk, het dit 'n hele paar veranderinge aangebring. Dit het meer belê in regstreekse video, sy Moments -funksie vir alle gebruikers oopgemaak, sy veiligheidspogings verskerp, @name uit antwoorde verwyder en van die eieravatars ontslae geraak. Sommige van hierdie veranderinge het gemengde reaksies gekry, om die minste te sê. Nou is die onderneming gereed om nog 'n stel aanpassings aan te bring, en hierdie keer val die fokus op ontwerp. Veral iOS -gebruikers kry 'n heeltemal nuwe voorkoms op hul Twitter -app.

Die belangrikste verandering vir diegene op iOS is dat daar minder navigasie -oortjies sal wees - in plaas van vyf, sal daar nou vier wees. Die vier oortjies is standaard vir Home (u tydlyn), Search, Notifications (of Mentions) en Direct Messages. To access your profile, lists, settings and other accounts, simply swipe right to see a new side navigation menu. Those on Android are likely already familiar with this, as they saw this design change last year. But now iOS users get to enjoy it too.

Another change to the iOS app is that links to articles and websites will now open in Safari's viewer rather than the in-app web viewer. According to a Twitter spokesperson, this is so you can easily access accounts on websites you're already signed into, like if you have a New York Times subscription for example. Using the Safari view also gives you the option of using Safari Reader and you can get to use private browsing mode too if you wish.

There'll also be design changes that go beyond just the iOS app. For one thing, the reply icon has been changed from a curved arrow to a speech bubble. Apparently this is because some people thought the curved arrow meant "delete" or "go back to a previous page." The icons underneath each tweet are lighter as well. Typography will be more consistent, headlines will be bolder and profile photos will now be rounded instead of square. The reason for the round profile photos is to better distinguish them from in-line images in tweets. These design changes will be on the iOS app, Twitter.com, Twitter Lite, the Android app, as well as TweetDeck.

A particularly interesting change is that reply, retweet and like counts underneath tweets will now update in real-time right in front of your eyes. So if a tweet goes particularly viral, you'll see the retweet and like count on it go up rapidly without you having to refresh your timeline. This particular design change will only be on TweetDeck and the mobile apps it won't be on Twitter.com or Twitter Lite.

Twitter says it'll listen to feedback on these changes and it'll have more design updates soon. In the meantime, we'll continue to hold our breath for that much-requested edit button.


THE REAL HISTORY OF TWITTER

"Noah had a product where you call a phone number and it would turn your message into an MP3 hosted on the Internet. That was the technology that Noah brought that turned into Odeo," says early employee Ray McClure.

Along with Charles River Ventures and about a dozen other individuals, one of Glass' earliest investors in Odeo was a former Google employee named Evan Williams. Williams was more involved with Odeo than most investors are with startups in their portfolios, and eventually, Odeo moved from Noah's apartment to Williams'. Williams, who had recently sold a company called Blogger to Google, had just bought a nice house and wanted to put his old apartment to good use.

"I think it was something Ev was interested in, but it was mostly Noah's thing," says McClure.

"At that time, it would have been me, Evan [Henshwaw-Plath, better known by friends as "Rabble,"] and Rabble's wife Gabba. Mostly it was the four of us working out of the apartment."

By July 2005, Odeo had a product: a platform for podcasting.

But then, in the fall of 2005, "the shit hit the fan," says George Zachary, the Charles River Ventures partner who led the firm's investment in Odeo.

That was when Apple first announced iTunes would include a podcasting platform built into every one of the 200 million iPods Apple would eventually sell. Around the same time, Odeo employees, from Glass and Williams on down, began to realize that they weren't listening to podcasts as much as they thought they would be.

Says Cook: "We built [Odeo], we tested it a lot, but we never used it."

Suddenly, says Zachary, "the company was going sideways."

By this point, Odeo had 14 people working full time — including now-CEO Evan Williams and a friend of his from Google, Christopher "Biz" Stone.

Williams decided Odeo's future was not in podcasting, and later that year, he told the company's employees to start coming up with ideas for a new direction Odeo could go. The company started holding official "hackathons" where employees would spend a whole day working on projects. They broke off into groups.

Odeo co-founder Noah Glass gravitated toward Jack Dorsey, whom Glass says was "one of the stars of the company." Jack had an idea for a completely different product that revolved around "status" — what people were doing at a given time.

"I got the impression he was unhappy with what he was working on — a lot of cleanup work on Odeo."

"He started talking to me about this idea of status and how he was really interested in status," Glass says. "I was trying to figure out what it was he found compelling about it."

"There was a moment when I was sitting with Jack and I said, 'Oh, I do see how this could really come together to make something really compelling.' We were sitting on Mission St. in the car in the rain. We were going out and I was dropping him off and having this conversation. It all fit together for me."

One day in February 2006, Glass, Dorsey, and a German contract developer Florian Weber, presented Jack's idea to the rest of the company. It was a system where you could send a text to one number and it would be broadcasted out to all of your friends: Twttr.

Noah Glass says it was he who came up with the name "Twttr." "I spent a bunch of time thinking about it," he says. Eventually, the name would become Twitter.

After that February presentation to the company, Evan Williams was skeptical of Twitter's potential, but he put Glass in charge of the project. From time to time, Biz Stone helped out Glass' Twitter team.

And it really was Glass' team, by the way. Not Jack Dorsey's.

Everyone agrees that original inkling for Twitter sprang from Jack Dorsey's mind. Dorsey even has drawings of something that looks like Twitter that he made years before he joined Odeo. And Jack was obviously central to the Twitter team.

But all of the early employees and Odeo investors we talked to also agree that no one at Odeo was more passionate about Twitter in the early days than Odeo's co-founder, Noah Glass.

"It was predominantly Noah who pushed for the project to be started," says Blaine Cook, who describes Glass as Twitter's "spiritual leader."

"He definitely had a vision for what it was," says Ray McClure.

"There were two people who were really excited [about Twitter,]" concurs Odeo investor George Zachary. "Jack and Noah Glass. Noah was fanatically excited about Twitter. Fanatically! Evan and Biz weren't at that level. Not remotely."

Zachary says Glass told him, "You know what's awesome about this thing? It makes you feel like you're right with that person. It's a whole emotional impact. You feel like you're connected with that person."

At one point the entire early Twitter service was running on Glass' laptop. "An IBM Thinkpad," Glass says, "Using a Verizon wireless card."

"It was right there on my desk. I could just pick it up and take it anywhere in the world. That was a really fun time."

Glass insists that he is not Twitter's sole founder or anything like it. But he feels betrayed that his role has basically been expunged from Twitter history. He says Florian Weber doesn't get enough credit, either.

"Some people have gotten credit, some people haven't. The reality is, it was a group effort. I didn't create Twitter on my own. It came out of conversations."

"I do know that without me, Twitter wouldn't exist. In a huge way."

By March of 2006, Odeo had a working Twitter prototype. In July, TechCrunch covered Twttr for the first time. That same summer, Odeo employees obsessed with Twitter were racking up monthly SMS bills totaling hundreds of dollars. The company agreed to pay those bills for the employees. In August, a small earthquake shook San Francisco and word quickly spread through Twitter — an early 'ah-ha!' moment for users and company-watchers alike. By that fall, Twitter had thousands of users.

By this point, engineer Blaine Cook says it began to feel like there were "two companies" at Odeo — the one "Noah and Florian and Jack and Biz were working on" (Twitter) and Odeo. Twitter, says Ray McClure, "was definitely the thing you wanted to be working on."

At a board meeting for Odeo that summer, Noah Glass presented Twitter to Odeo's directors. They hardly blinked at it.

Then, one day in September 2006, Odeo's CEO Evan Williams wrote a letter to Odeo's investors. In it, Williams told them that the company was going nowhere, that he felt bad about that, and that he would like to buy back their shares so they wouldn't take a loss.

In his letter to Odeo's investors, Williams wrote this about Twitter:

By the way, Twitter (http://twitter.com), which you may have read about, is one of the pieces of value that I see in Odeo, but it's much too early to tell what's there. Almost two months after launch, Twitter has less than 5,000 registered users. I will continue to invest in Twitter, but it's hard to say it justifies the venture investment Odeo certainly holds -- especially since that investment was for a different market altogether.

Evan proposed buying back Odeo investors' stock, and, eventually, the investors agreed to the buyback. So Evan bought the company — and Twitter. The amount he paid has never been reported. Multiple investors, who had combined to put $5 million into Odeo, say Evan made them whole.

Five years later, assets of the company the original Odeo investors sold for approximately $5 million are now worth at least 1000x more: $5 billion.

How do those investors feel now?

We spoke to most of them, and in general, the answer is that most feel at peace now — if only now. Some are wistful. Others are hurt. Speaking to one or two, you can detect a suspicion that they were somehow conned by Williams.

Most echoed the sentiments of James Hong, the co-founder of HotOrNot.com and an Odeo angel investor . Hong told us, "Obviously, I wish what happened hadn't happened. There was a dark period where I didn't want to hear about Twitter."

Many of the Odeo investors still appreciate Williams' gesture.

"At the time, it was well received as a gracious act," says one individual investor, Don Hutchinson. "Often when you're investing in early stage companies you end up with a dead loss."

A few wish that Williams had been more upfront about what he was planning to do next, as they would have loved to re-invest in Twitter.

"I wish he had reached out to me," says Mitch Kapor, still an active and successful investor in the Valley. "I think he could have, but didn't. And I'd say it's sort of a shared responsibility."

Some of the investors who sold Odeo and Twitter to Evan Williams for a few million dollars wonder about his intentions at the time.

Had Evan tricked them into thinking Twitter wasn't worth much, when he already knew it would be a gold mine?

One investor asked: "Could Evan have known this would be the world's best thing ever and hid it while re-capitalizing the company?"

"If there's ever any litigious stuff in the air," says this investor, "it will be: How much did Evan know about the user engagement and numbers of Twitter at the time of buying it out?"

EVAN WILLIAMS: THE DARK SIDE

Probably the only reason anyone feels comfortable bringing up those kinds of questions is that Evan Williams has a reputation for being quietly shrewd. Lots of Odeo investors and employees used the word "calculating" to describe him.

Also, people have made strong accusations against Williams in the past.

A New York Times profile from last fall resurfaced old allegations that Williams failed to properly compensate Blogger employees when he sold that company to Google in 2003.

His Blogger co-founder, Meg Hourihan, is reported in the story to have said, “I don’t think he took care of the people who got him to where he was." The Times also reported that "Mr. Williams says that all successful businesspeople make enemies along the way."

The truth is we'll probably never really know whether Williams actually thought he had the next big thing when he downplayed Twitter to investors.

On the one hand, by early as the summer of 2006, there was already plenty of evidence that some users found Twitter impossibly addictive. Evan Henshaw-Plath says he remembers one Odeo employee racking up a $400 SMS bill. So many users sent so many texts that Odeo eventually agreed to pay employee texting bills. Noah Glass says that, early on, mobile carriers told him they'd never seen so much SMS activity than they did with Twitter.

One early Odeo employee, who preferred not to be named, says "Ev decided there was something interesting enough in Twitter that he wanted to buy all the assets and buy everyone out."

On the other hand, Twitter really only did have a few thousand users at the time Evan bought it and the rest of Odeo back from investors. Blaine Cook told us that there was a meeting during the summer of 2006 about whether or not to just turn the whole thing off. Everyone agrees it wasn't obvious that Twitter would a huge hit until six months later, in the spring of 2007, when it took over the SXSW Interactive conference in Austin, Texas.

It's worth noting that months after buying Odeo back from its investors, Evan Williams offered a select few of them a chance to buy into Twitter at a a $25 million valuation.

Tim O'Reilly, an Odeo investor who also who runs O'Reilly Media and its famous Web 2.0 conferences, reflects: "It's certainly possible that Ev is more Machiavellian than he appears. I don't know. I take it at face value that he was doing what he thought was best."

"It's very easy to look back and say, 'Wow, I'd like to have a bigger piece of that.' It's very easy to say that."

Either way, Odeo's investors agreed to let Williams buy them out.

The first thing Evan Williams did when he bought Odeo back from investors was to change its name to Obvious Corp.

What he did next was shocking to everyone involved.

He fired the man who was Odeo's founder and Twitter's biggest champion, Noah Glass.

"I remember when Noah told me he wasn't going to back to Twitter," says McClure. "I was shocked."

"We were out at night and he said it looked like he wasn't coming back. He had taken a two-week break and I thought it was just a little break. Hard to hear him say that. It kind of blew my mind because I felt like we all identified with this, and of course I was worried about the team."

Probably because everyone we talked to, from employees to the more hands-on investors, all agreed that Twitter would not have been created without Glass.

Odeo engineer Evan Henshaw-Plath describes Glass, Dorsey, and Florian Webb as Twitter's "actual founders."

"Noah got really into it," says Henshaw-Plath. "Seriously obsessive. I-don't-care-if-my-marriage-dies-I'm-focused-on-this into it."

"Noah cared a lot about Twitter," says Blaine Cook, the Odeo employee who eventually became Twitter CTO. "If you look at his profile now, it says 'I started this.' And he did."

George Zachary, the partner at Charles River Ventures and lead Odeo investor, tells us that while Jack Dorsey is "the real core founder" of Twitter, Noah was a "huge advocate."

Why did Williams fire Glass?

The most common answer we heard is that the two had clashing personalities. Everyone says so. Basically: Glass is loud and Williams is quiet.

"Noah, you can always hear him talking," says McClure. "Ev, you can always hear him thinking."

Along these lines, one Odeo employee says that Williams might have fired Glass because Glass was volatile. The employee remembers a time when Glass was "a little hard" on a girl named Crystal. "I think it was a day that he was kind of stressed. He was a little volatile."

Others, including Glass, suggest the reason he might have been pushed out is that he expressed too much interest in running Twitter. Early on, before Evan or Biz were believers in Twitter, Glass wanted to split the product off as its own company and be CEO.

"That was the plan — take this thing and spin it off," he says. "I actually had done all the paperwork and was ready to roll. It was ready to go. That's probably part of the reason why I'm no longer involved with it."

"I told [Williams] I would do things differently. When you speak truth to power, the ramifications can go a lot of different ways."

Zachary says that the reason Evan Williams ended up in control of Twitter is that "Evan had the money to be able to buy out the shareholders. Noah did not."

Most everyone we talked to seemed pretty sure that Glass walked away from Odeo/Obvious/Twitter with some equity in hand. The truth is that, at first, he did not. Later, perhaps when Twitter was spun out of Obvious, he got some.

"I came away with something. If I'd stayed, if it would have gone the other way, I would have come away with a lot lot more."

Glass says the whole mess left him feeling "betrayed."

"I felt betrayed by my friends, by my company, by these people around me I trusted and that I had worked hard to create something with. I was a little shell-shocked. I was like, 'Wait. what's the value in building these relationships if this is the result?' So I spent a lot of time by myself. And working on things alone."

"History is written by the winners." – George Orwell

In March 2011, five years after Twttr was born, Howard Stern had Christopher "Biz" Stone on his show.

Stern asked Stone about the founding of Twitter, and Biz relayed this version of events:

Howard Stern: So you and Evan are working at Google, you turn to him one day, and say what?

Biz Stone: I went out to California to take a risk. I was at Google for two years, they IPO'd, I suddenly found myself very comfortable. I thought this isn't risky. Evan and I quit Google, we started this Odeo company. Problem with Odeo was although it was a good idea and we raised venture capital to build it, we were not using the product. We were not emotionally invested in the product. If you're going to do a startup and you're going to take that risk, you have to be emotionally invested.

HS: Did you have any success with it? Did anyone sign up?

BS: It wasn't a complete dud. It wasn't lighting the world on fire like Blogger.

HS: How much money had you raised?

BS: We had raised about $5 million.

HS: It takes money to put up the infrastructure. That's the thing. And with these companies it's difficult, because you gotta offer it free first. Like Facebook and all that. You gotta offer it free so that people start using it.

BS: Big leap of faith and you have to start building. It wasn't lighting the world on fire. We weren't thrilled by it. What had happened was during this time, my other co-founder Jack Dorsey and I had become close collaborators and friends. We were starting to talk about what else we could do besides this that would be more fun. And Evan, who was our third co-founder, had this great idea. He said, "You guys seem to be getting along really well. Why don't you just take a break? Take two weeks and build something totally different. Something fun, something you guys really want to do.

HS: And when someone says that to you, you can build that because you know how to program? You write the script, so to speak?

BS: Right. So Jack and I built the prototype. We took two weeks and built the working early model of Twitter and showed the rest of the team. We said, "What do you guys think?" People were pretty underwhelmed.

When we heard this interview, we'd already been working on this story for a while. We'd talked to Odeo investors and Odeo employees who had all seen the creation of Twitter firsthand.

What Biz told Howard Stern sounded different from what all those people told us — especially in the way it left out Noah Glass and Florian Weber.

We couldn't help being a little offended for them.

Earlier this month, Noah Glass, who had not updated his Twitter, YouTube, or blog accounts in almost two years, posted to Twitter that he was "putting life into cardboard. moving back to San Francisco. back to life."

Not long afterwards, he responded to one of our emails. We set up a phone call.

Touching on what it feels like to be left out of history, how hard it is to be "betrayed" by your friends, and whether Ev Williams lied to Odeo investors about Twitter's numbers, it went like this…

A Note: We reached out to Evan Williams several times to discuss this story. He never responded. After we published this story, he tweeted, "It's true that @Noah never got enough credit for his early role at Twitter. Also, he came up with the name, which was brilliant."

Special Thanks: This story wouldn't have been possible without immense help from Business Insider's Dylan Love.


Twitter launches a Privacy Center to centralize its data protection efforts

Twitter today is launching a new resource that aims to serve as the central place for everything related to the company’s efforts around privacy and data protection. The new site, the Twitter Privacy Center, will host information about Twitter’s initiatives, announcements and new privacy products, as well as other communication about security incidents.

The company says it wanted to create a centralized resource so it would be easier to find all the information about Twitter’s work in this area. However, the impacts of Europe’s data protection regulation, GDPR, likely also spurred Twitter’s efforts on this front, along with other data laws.

For its own purposes, Twitter now needs to have a more organized approach to consumer data privacy. As a result, it makes sense to put Twitter’s work and announcements onto a consumer-facing site that’s easy to navigate and use.

Today we are updating our Terms and Privacy Policy and launching the Twitter Privacy Center. These updates are backed by an evolving privacy and data protection program intended to keep us accountable and your data safe.

Read more about it here: https://t.co/IykRanR61Q

&mdash Twitter Safety (@TwitterSafety) December 2, 2019

The new Twitter Privacy Center splits information between what’s aimed at users and what’s for partners. On the latter front, it has dedicated pages for GDPR, CCPA (California Consumer Privacy Act) and Global DPA (Data Processing Addendum), for example.

The users’ section, meanwhile, directs visitors to Twitter’s Terms, Privacy Policy, Account Settings, Service Providers and more.

In its newly updated policies, Twitter says the entity serving the EU, or European Economic Area, is Twitter International Company, not Twitter. This entity already exists but Twitter is now moving people outside of the E.U. and outside of the U.S. to Twitter Inc. from Twitter International. This change gives Twitter the ability to test features and settings for E.U. users alone. It also allows Twitter to provide these users with a different set of controls outside of its main product.

For example, Twitter says it may test additional opt-in or opt-out preferences, prompts or other requirements for advertisements. Some of this work may make its way back to Twitter eventually.

Twitter’s new Terms also clarify that its intellectual property license says that the content users provide may be curated, transformed and translated by Twitter.

Plus, Twitter’s Privacy Policy has been modified with clarifications around how Twitter processes data, how tweets are shared with developers and other changes.

In its announcement, Twitter spins its history a bit by saying how privacy has been its focus since the service’s creation in 2006. That’s a funny stance, given its product has been that of a public social media platform, not a private one — a sort of public SMS, in fact.

Twitter notes how users are able to be anonymous on its platform, a feature it says was built with privacy in mind. In reality, Twitter’s creation was inspired by SMS, but Twitter remained an ambiguous product for years, until its user base grew and figured out what they wanted Twitter to be. Much of what Twitter is today — even its conventions like the @ mention and the retweet — grew organically, not by design.

The company’s announcement today also states its privacy and data protection work going forward will be focused on three key areas: 1) to fix Twitter’s technical debt — meaning upgrading older systems to support their current uses 2) to build privacy into all new products it launches and 3) accountability.

Products now go through reviews by Twitter’s Information Security, Product and Privacy Counsel teams and its independent Office of Data Protection ahead of launch. In addition, Twitter’s Data Protection Officer, Damien Kieran, will provide to Twitter’s board of directors every quarter an independent assessment of all privacy and data protection-related work to ensure Twitter remains on track.

“It’s so common to hear tech companies say: ‘Privacy is not a privilege it is a fundamental right’ that those words have become a cliche. People have become desensitized to hearing companies say, ‘we value your privacy,’ and are worn out from being asked to accept privacy policies that they rarely, if ever, even read,” read Twitter’s announcement about the launch of the new Twitter Privacy Center, jointly authored by both Kieran and Twitter Product Lead, Kayvon Beykpour.

“Many companies make these declarations without even showing people what actions they are taking to protect their privacy. And let’s be honest, we have room for improvement, too,” it stated.


The History of Twitter

“This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” -Steven Johnson, author of The Invention of Air

Twitter is approaching its 6 th birthday soon and the platform has really come a long way from its early beginnings. Twitter is one of the most popular social networks used today but it began as another micro-blogging platform created by programmers who worked at the podcasting company Odeo Inc. in San Francisco, California.

Jack Dorsey (@Jack), Evan Williams (@Ev) and Biz Stone (@Biz) had big plans for Twitter but they likely had no idea how popular it would truly become. When they first created the site, they were just looking for a way to send text messages on their cell phones and a way to reinvent a somewhat dying company.

On March 21, 2006, @Jack sent the first tweet: “just setting up my twttr.” It would be the beginning of a revolution. Now people from all over the world and many different fields and professions are saying it all in 140 characters or less. Dom Sagolla (@Dom), in tweet 38, typed these prescient words: “Oh, this is going to be addictive.”

And addictive is certainly a good word for it…

Twitter Beginnings

So how did Twitter get its name? Supposedly, the name was inspired by the photo-sharing site, Flickr, and other considerations were FriendStalker and Dodgeball. The definition of twitter is “a short burst of inconsequential information” and “a series of chirps from birds”.

The name was fitting and so the new platform became Twitter. Soon the “chirps” of many twitterers would be heard/seen throughout the Twitterverse as the microblogging platform caught on with Internet users. It would still be a couple of years before it was fully mainstream but it didn’t take this new site long to gain fame.

Why 140 characters only? The limit was set because 160 characters was the SMS carrier limit and they wanted to leave room for the username.

Twitter Spreads the News

Twitter is much more than just your friends telling you about their day. It has changed the media, politics and business. Many will report they hear their news first on Twitter- stories of natural disasters, sports scores, the death of a celebrity and more are shared first on Twitter.

Social media and microblogging site Twitter has changed political communication profoundly. In the past, political news and commentary was only reported by a select group of those “in the know”. But today, we see both politicians and the Average Joe on Twitter sharing their political banter and opinions. It is a new era of citizen journalists and we see people speaking up and speaking out about the things that are important to them.

Twitter has also had an impact on business as brands find a new way to reach their fans where they are already- in social media and on their smartphones. Twitter has become a tool that businesses large and small can use to reach their target market, provide customer service, share their unique content and more. It’s also become a way for everyday people to keep in touch with their favorite celebrities and a tool for the celebrities to stay in contact with their fans.

This brings us to some of the most popular Twitter accounts.

Most Popular Twitter Accounts

According to Twitaholic, these are the current five most popular Twitter accounts:

Lady Gaga (@ladygaga) 33,265,051 followers

Justin Bieber (@justinbieber) 33,262,987 followers

Katy Perry (@katyperry) 31,405,485 followers

Rihanna (@rihanna) 27,928,899 followers

Barack Obama (@BarackObama) 25,963,966 followers

It’s no real surprise to see entertainers taking the lead there on the list.

One important thing to note about these top Twitter accounts is that many of them havefake Twitter followers. For some time, this info was obscured but there are now tools that can analyze a user’s account and give you more details about their followers, including how many bots or “fake” accounts they have following them.

Status People has a “fakers tool” that allows you to see how many fake followers your friends have. Just put someone’s Twitter handle in and check out their stats for yourself. While the average Twitter user might have different statistics, most highly popular or celebrity accounts have at least some fake followers.

Lady Gaga has 32% fake followers 35% inactive so only 33% of her followers are considered “good”. President Obama has 23% fake, 31% inactive and 46% good. The Biebs has 16% fake, 37% inactive and 47% good, based on this tool.

Twitter Today

Today Twitter has over 200 million users with about 460,000 new accounts being created each day. There are more than 140 million tweets sent each day and while the company had only eight employees in 2008, they now have more than 400 and they’re hiring.

David Foster Wallace said that the Internet was “the bathroom wall of the American psyche,” which led The New Yorker to ask its readers to define Twitter in a tweet. They got some very interesting and sometimes funny responses:

@Wodespain – “Communicative disease”

@Winooski – “Crouching Grammar, Hidden Manners”

@anglescott – “Twitter is the dime store in the marketplace of ideas”

@jaelmchenry – “A riddle wrapped in an enigma wrapped in typos wrapped in bacon.”

@francesolimpo -“Twitter is like the ocean: There’s a lot to wade through, and occasionally you’ll see a whale”

@yamageo -“Twitter is the glory hole in the bathroom wall of the American psyche.”


History Launches ‘JFK Twitter Takeover’ For 50th Anniversary of Assassination

Fifty years after President John F. Kennedy’s assassination, the ways the public shares information are vastly different. History is highlighting these changes by tweeting play-by-play accounts of Kennedy’s final days as it builds up to the shooting’s 50th anniversary on Friday.

The project, dubbed “JFK Twitter Takeover,” is on History’s official Twitter account, and features regular updates of the late president’s going-ons in the last week of his life. Today, for example, History tracks his campaign stops in Tampa while Secret Service and Dallas PD surveys possible motorcade routes for his ill-fated arrival.

Later today, Secret Service and Dallas PD will survey possible motorcade routes for Kennedy's visit there later this week. #JFK50

&mdash HISTORY (@HISTORY) November 18, 2013

There are also plenty of photos provided, as well as documents and articles accompanying the subject.

The motorcade is making its way through downtown Tampa, towards the Ft. Hersterly Armory. Check out photos: http://t.co/8V1KHJsNIz #JFK50

&mdash HISTORY (@HISTORY) November 18, 2013

On Friday, along with tweeting the big event, History will air “JFK: The Definitive Guide” and “Lee Harvey Oswald: 48 Hours to Live.”

Meanwhile, starting Friday, CBS will stream their live, uncut coverage of the assassination, as it happened, on its website. The coverage will include the initial breaking news bulletins and extend through the Kennedy funeral.


Kyk die video: How to Create a Twitter Account